I often consider memes have the same function as photos … they tell more than a thousand words.
During discussions on climate change and energy transition that I have with friends and colleagues, I often think of memes I’ve seen.
It strikes me that the meaning of words and concepts is slowly but surely changing. Conversations become full of “frames” and prejudices.
For several years, the fast financial boys with old experiences in economic market thinking, have discovered the intended energy transition.
They have already framed the oldspeak concepts in newspeak words : … green … sustainable … biological … nature-friendly… recycling … permaculture … ecological …
They smell money, they see profit, they fly all over the world just to spread their concerns about our earth and explain why we have to buy their expensive eco-friendly shit.
Here are some of the memes that are in my mind when I have a conversation about the current climate problem.
Always be aware of this meme ….